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THE ANTIQUES SOS -JOURNAL
April 1999 Vol 1 Issue #2
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This publication is intended to provide you, the owner or
manager
of an antique mall, craft mall or design center with timely,
usable information. We sincerely hope that it serves this purpose
well. Please let us know what articles or columns would be of
interest to you. We welcome qualified subscribers and will be
pleased to provide The Antiques SOS e-Journal to them at no
charge. Because the cost of printing and mailing a publication are
so great, regular delivery of the Antiques SOS(tm) e-Journal will
be by email only.
(C) Software Gallery, LLC April 1, 1999
David P. Cunningham, Editor
email: editor@antiques-sos.com
http://www.antiques-sos.com
subscribe by sending an email to:
subscribe_ASOS@antiques-sos.com
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We value every subscriber and respect your privacy. If you
received this publication in error or wish to receive no further
issues, email remove_ASOS@antiques-sos.com. You will be promptly
removed from the list. NOTE: Our subscriber list is strictly
private and is not made available to others for any reason.
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IN THIS ISSUE.....
1. Electric Power Quality and Reliability
2. Marketing Tip
3. Sales Tip
4. Mall Operations Tip
5. Sue's Soapbox -- Fax Machines, Windows Keys and eBay
6. Internet Neighborhood
7. Nerd's Corner
8. A Little Light on Windows
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TOPIC OF THE MONTH
Electric Power Quality and Reliability and What to
Do About It
by
David P. Cunningham, P.E.
Copyright 1999
The subject of this article is electric power. Yes, the
stuff that
comes through the wires and into your antiques mall so reliability
that we tend to forget about it. Our businesses couldn't exist
without it. Fortunately, it isn't that often that we are forced to
do so. Usually, interruptions are a result of isolated causes
which can be fixed within a reasonable period of time. While it is
a somewhat rude shock when you discover that you have no
electricity available, it usually isn't not too long until it is
there once again.
Typically, a rare unavailability of electric power isn't
too much
concern to an antique mall or any other small business. What is a
concern is the generally poor quality of the electric power which
is available. The effect upon your antique mall can range from the
subtle to the serious. Some of your equipment and systems are much
more susceptible to damage than others. The number of poor power
quality incidents is expected to increase as power systems age and
demand increases. There are four major types of electric power
problems: brownouts and sags; blackouts; noise; and surges and
spikes. All are things you would expect to see in a third world
country but are surprisingly common throughout the United States.
A brownout occurs when the utility lines have insufficient
voltage
to provide the minimum voltage required by your machinery and
equipment. A brownout can be regional or local depending upon its cause.
That is, a brownout can occur in a multi state region,
state, county, city, or even in your antique mall. Brownouts
typically occur when the demand for electric power is greater than
the ability of the distribution system to deliver it. They can
occur due to heavy air conditioning demands,electric heating
requirements, sudden increases in industrial use or even, in your
mall, due to inadequate wiring. Power utilities will often stage
rotating blackouts to help resolve brownouts and prevent a
cascading shutdown of the entire power grid. Low voltages are
frequently following by spikes and surges.
Blackouts occur when the electric power is completely shut
off.
This can happen in numerous ways, including power utility
shutoffs, accidental tripping of switches and breakers and
even outright sabotage. Lightning storms, ice storms and wind
felled trees are also major sources of blackouts. In any case, the
sudden and unanticipated disruption of electric power can have
really nasty consequences. When power is restored, there can be
severe surges and spikes which can create significant damage.
Line "noise" refers to electrical signals and
fluctuations that
are carried along with the AC electrical current in power lines.
Line "noise" can result from arc discharges, high powered radio
transmitters, RF generators, and nearby indirect lightning
strikes. We have seen extraordinarily annoying and confusing
results from "noise" generated from these sources. Another
notorious source of line "noise" is laser printers which should be
electrically isolated from other signal sensitive equipment, such as computers, by high
quality surge suppressor/line conditioning equipment.
Electric power surges frequently occur immediately after
brownout
conditions. They also reflect the effect of a sudden withdrawal of
heavy electrical loads. Surges do not occur as often as sags or
momentary brownouts, but have the capability to create substantial
damage in sensitive equipment such as computers. Direct lightning
strikes result in very large surges which can severely damage
sensitive equipment and literally destroy intervening surge
protectors.
OK, this all sounds pretty serious. What does it mean to me
and my
antique mall ?? Some of your equipment is sensitive to the impact
of the four major types of electric power problems. Some of it is
not. Your lighting is not particularly vulnerable to these
problems. Any electronic equipment and particularly computer
equipment, or any equipment containing microprocessors, is very
vulnerable to all four major types of electric power problems.
Computers are designed to operate within a particular
voltage
range. If the electric power voltage is too high, too low, has
spikes and surges, is turned off, or is noisy, there can be
adverse reactions. Memory can be damaged, hard disks corrupted and
destroyed, or data scrambled. Keyboards can freeze, funky results
can occur and motors can fail. Our experience is that there are
two types of computer users, those who have experienced electric
power problems and those who will.
Fine! I'm convinced. What do I do about it? Really high
quality
surge suppressors, especially those capacities in excess of 400
joules and let through voltages of 85 volts or less, will help but
they are only part of the answer. All computer equipment and
relatively low wattage equipment containing microprocessors should
be protected with devices called uninterruptible power supplies
(UPS). A well selected UPS system works very well and provides
years of protection. A UPS stores electricity in a low voltage
battery and filters the incoming line current to provide a clean
noise free electric power supply. If the voltage is too high, it
is reduced to an appropriate level. If it is too low, it is
increased to an appropriate level. When the power to the UPS is interrupted, the backup
battery and an inverter takes over
supplying electric power to the equipment connected to it and an
alarm sounds. Any other sensitive electrical equipment deserves a
high quality surge protector.
Software Gallery is located where our electric power is
provided
by a member owned cooperative which sends our electric power to us
over a mountain pass. Our electric power availability is
reasonably good except from late spring through late summer when
electrical storm activity is at its peak. During that time
anything can happen as a result of lightning strikes. Throughout
the year we see many electric power related problems which
manifest themselves as sags, spikes and line noise.
We protect ourselves in every practical way we can because
we have
so much computer equipment and make our living with it. You can
and should protect yourself in a similar manner.
Here is what we did:
• Power company installed heavy duty meter base surge
protector
• Installed surge protectors on all sensitive, non computer
equipment such as microwave oven, laser printer (which draws
too much power for a UPS)
• Installed lightning arrestors on all incoming phone lines
• Uninterruptable power supply installed on telephone controller
• Installed three high capacity UPS for our computers
• All other printers protected with surge protectors/line
conditioners
The result is we haven't had any equipment fail or detected
any
problems which we could trace to electric power sources. This is
in spite of a significant number of occurances of electric power
quality problems. We recommend, unless your are personally
proficient, that you find a reliable, honest local vendor to
assess your needs. They can provide an appropriate solution for
your specific situation and be available to troubleshoot when
needed.
Now, not when you need service, is the time to establish
this
essential relationship. Its really good, cheap insurance. While
you are at it establish the same kind of service relationship for
your computers and supporting hardware. To find the appropriate
person or firm ask around among your fellow small business owners.
Our experience is that one or two good choices will eventually
float to the top.
Our personal experience is with both APC and Tripplite UPS
and
surge protection/line conditioning equipment. Both have worked
well for us although most of the equipment we currently use was
provided by APC.
Copyright Notice: Copyright 1999 David P. Cunningham, P.E.
This article is available upon request by from our web site
http://www.antiques-sos.com by downloading a copy. Or, we'll email
a copy to you upon request.
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MARKETING TIP
(A brief tip for creating a more customer and dealer
desirable
mall)
Being a Destination or Taking Advantage of One
If you are going to develop your "bricks and
mortar" mall into a
thriving business you need customers. That is, you have to be a
destination or take advantage of one. If your antique mall already
is a destination please accept our congratulations and admiration.
You have already invested an enormous amount of money in
advertising, have good dealers, have great management in place and
have attracted and retained the customers you need.
As such, your goal is to continue to be a destination while
avoiding the pitfalls of being at the top. You have to attract
new, qualified customers and keep the old ones coming back for
more. And you have to avoid the deadly sin of complacency.
If your antique mall is located in a destination area or is
near
to a destination, your job is somewhat different. If your business
is in a destination area, i.e., part of a group of antique malls,
antique shops, or other attractions it becomes necessary for you
to induce people to visit your antique mall in addition to or
instead of your competition. Therefore, the focus of your market
development efforts will change accordingly. Cooperative
advertising, joint brochures, maps, billboards and other effective
methods of getting the word out will pay big dividends.
On the other hand, if you are near to a destination with a
deep
pocket advertising budget your approach should be different. They
are pulling visitors into your area with their big dollar
advertising campaigns, bill boards and state funded tourist
centers. So take advantage of your good fortune.
A clean, attractive facility with excellent signage becomes
important to attract the customers you're looking for. Large,
well lighted parking lots and plenty of open time are a real plus.
Well trained clerks and floor personnel play an important role.
And, it never hurts to consider a theme orientation in keeping
with the customer's initial destination. Take advantage of state
or locally funded cooperative advertising dollars and be inventive
about how you spend them. Pay very close attention to the
demographics of those who visit your destination. If your visitors
are older and come by bus, they sure won't be buying furniture.
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SALES TIP
(A brief tip on selling more to customers --local and
remote,
increasing revenue)
Customer Focus
Your focus should always be on your customers. Of course,
you have
at least two different groups of customers to be concerned about.
There are the dealers who rent space from you and the customers
who walk through the door. Keeping both sets of customers happy is
quite a task and sometimes requires exceptional juggling skills.
Your goal, once you have identified your market and have
attracted
customers to your mall is to sell to them. The market demographics
you have obtained from local, state and federal sources as well as
customer questionnaires will point the way. If your customers want
"smalls" you will have a tough time selling them furniture. If
they want top quality pottery, pattern glass just won't make it.
Start to develop the 'personality" of your antique mall. Find the
dealers, even if you have to offer initial incentives, who will
provide what your customers want and what you want sold.
Your initial idea of what you want to offer in your antique
mall
may well be "general line". It will, however, develop its own
"personality". You might as well guide it the way you want it to
go. Keep track of your sales. Observe what sells. Find out what
your customers are buying and work very hard at developing your
mailing list. Contact them regularly and treat them like the gold
bullion they represent. A mall management software program such as
Antiques SOS (tm) can help you do this.
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MALL OPERATIONS TIP
(A brief tip about improving antique mall operations)
Electrical Energy
Have you looked at your electric bill recently ? Quite a
shock
isn't it ? Aside from air conditioning in antique malls, most
electricity is consumed as lighting. As we all know, lighting is
essential for displaying goods and for public safety. A light bulb
is a resistive load so a 100 watt light bulb generates light and
approximately 314 Btu/hour of heat. Count the light bulbs and
fluorescent fixtures in your antique mall and record their
wattages. Multiply each watt by 3.14 Btu/hour to determine the
amount of heat they release.
The amount of heat they generate, and expensive heat it is,
can
result in the need to use air conditioning in the cooler seasons
of the year and in the winter. In the summer, the air conditioning
load in your mall is substantially greater because of the heat
load added by lighting. You, as the mall owner, are paying double.
First, you pay for the electricity consumed for lighting. Then you
pay for the electricity to run the air conditioning required to
remove the heat you just paid for.
A single 100 watt light bulb, on for eight hours per day,
five
days per week for 52 weeks per year at 8 cents per kilowatt hour
for electricity, results in a cost of $16.64 per year. If there
are five 100 watt light bulbs in one dealer's booth and there are
100 booths in your mall, the annual cost is $8320 per year. That
isn't small change!
Sure, its tempting to turn off all the lights and work in
the
dark. That's silly, of course, so what do we do to be practical
about saving money? Where possible use lower wattage bulbs in
dealer displays. Such bulbs are frequently as, or even more,
effective than higher wattage bulbs. When you relamp your
fluorescent fixtures use lower wattage, high efficiency lamps.
Where possible switch from incandescent bulbs to compact,
high
efficiency fluorescent bulbs. They are more expensive initially
but offer great energy savings and last far longer than
incandescent bulbs. Some power companies will help with relamping
costs because it stretches their generating capacity. There may
also be tax incentives available for relamping.
Reevaluate your lighting needs. There may be areas in which
you
have too much light for the tasks being illuminated. Use as much
natural lighting as possible. It's free and in the winter it can
help heat your building. Yes, its true that in the winter lighting
can help to heat your building. Compared to gas or oil, however,
it is very expensive heat. In the summer all that additional heat
from lighting loads gets really expensive. Systematically reducing
lighting electrical loads makes terrific sense. Its great for you
financially and its great for the environment. So go to it !!
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SUE'S SOAPBOX
by Susan M. Cunningham
Here are a few odds and ends we've been thinking of sharing
with
our users. Let's see, would these be "soap flakes" from Sue's Soap
Box ?
Fax Machine Numbers
Do you have a fax machine ? And has your telephone area
code
changed with all the wonderful mess the phone companies keep
giving us ? Well, you should then check whatever the setting is in
your machine that prints your telephone number on the fax copies
people receive from your machine. There have been at least three
shops I've gone to fax information to recently and discovered that
I was faxing to a wrong number because I used the number on the
fax that the shop had sent me.
Windows Keys
I just got a fancy new computer and the new-fangled
keyboard has
those "Windows" keys on it. On my keyboard, the "Windows" key is
between the CTRL and the ALT key both to the left and the right of
the space bar down at the bottom of the keyboard. As some of you
know, I'm a VERY fast typist. And several times a day it seems
that when I reach for the CTRL or the ALT key, I accidentally hit
the Windows key and suddenly I'm out of the SOS testing or the DOS
Wordperfect that I use so much and I'm faced the Windows desktop
with the "Start Menu" popped up at the lower left of the screen.
Now I know how many of our users have reported that they
suddenly
have had a clerk end up with the Windows desktop facing them. What
you can do when you are faced with that situation is to take the
mouse and click on the name of the software you were just using in
the so-called "system tray" or "task bar" which is usually at the
bottom of your screen. That will take you back to SOS again if
that's where you had been. One shop we know of was so exasperated
at that happening that they got some sort of sticky putty stuff
("MoreTite" ?) and popped the caps off those Windows keys covered
them with the putty stuff. No more problems. The "mushrooms"
looked rather funny on their keyboards, but the technique worked.
eBay and Other On-Line Auctions for Antiques and
Collectibles
Some of our shops report that they are selling items on the
Internet for their dealers. They have been explaining to me about
the "flat" charges to post an item (sometimes that charge varies
by whether or not there's a picture being posted) and about what
kind of commission and/or fees they are charging their dealers for
this service. If you're doing that kind of selling, we'd be
interested in knowing how you process such sales. We're thinking
of adding a new sale type to SOS (along with RETAIL, WHOLESALE,
SHIPPING, LAYAWAY, etc. there would be "ON-LINE AUCTION"). We'd
like to have more information from our users about how the auction
sales process works for their shop and dealers so that we can make
a very flexible feature in our mall product to help accommodate
such sales. Fax or write me with your ideas and suggestions.
Thanks !
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THE STUFF THAT PAYS THE RENT
Antiques SOS (tm) and Antiques SOS
Lite (tm) are Software Galley,
LLC software products which serve the Antique and Craft Mall
trade. Our products are installed in 160 antique and craft malls
in 36 states and Canada. Antiques SOS (tm) was first installed in
1987 and Antiques SOS Lite (tm) was introduced in 1998 to satisfy
a need for computer software for smaller malls. Both products are
fully Year 2000/Y2K compliant. Please refer to complete
information which will be posted on our Antiques SOS(tm) web site
-- http://www.antiques-sos.com when it is ready in a few weeks
Dealer SOS (tm) and Collector SOS
(tm) are under development and
will be ready for introduction this Fall. Both will offer
exceptional functionality and the quality you have come to expect
from Software Gallery's products, and an opportunity for you to
make some significant money.
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INTERNET NEIGHBORHOOD
Cool sites
www.wunderground.com
Is the web site for the University of Michigan's weather
service.
The site is very easy to use, is available 24 hours per day and is
updated on a regular basis. Coverage of the U.S. and the world is
provided. Included are short and long range forecasts, special
weather statements and warnings,radar images and other fascinating
information
www.census.gov
is the official web site of the U.S. Census Bureau,a part
of the
Department of Commerce. This site is loaded with information and
links to information about the population of the United States and
its salient characteristics. Maps, state and county profiles,
foreign trade, economic surveys, income status, and housing
information are all a part of the detail available. This is a rich
source of detailed information about your area of the country.
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NERD'S Corner
(A light approach for non-techies concerning "need to know" issues)
Information Storage
What is information storage and why should I care about it
? Good
question ! Information storage takes the form of floppy disks, so
called hard disks, ZIP disks, CD ROM disks, tapes and various
other forms of media that are less common.
Associated with each form of information storage is an
electronic
or electro mechanical device which provides a means for accessing
the information stored on the media. In some cases the devices and
the media they use provide for modifying the stored information or
writing it to the media. These devices are very important to us
because they allow us to gain access to or create a permanent or
semi-permanent record of our programs and the information with
which we are working.
The advantages of this are obvious. Absolutely nothing
would be
done if we had to recreate our information each time we wanted to
work with it. Therefore, its clear that if we have any significant
amount of data or large programs to work with we must have a means
for quickly and accurately accessing them. Not only does the media
and its associated equipment have to allow for quick and accurate
access to the information, it also has to be affordable. Where
required, it also has to allow for portability and
reproducibility.
Removable magnetic media
Storage devices and the media associated with them are
roughly
divided into magnetic and optical devices. Magnetic floppy disks,
approximately 5-1/4" in diameter and capable of storing 360
kilobytes of information and small magnetic tape cartridges were
the first means of storing information used with early personal
computers (PCs). Floppy disks (which really aren't floppy at all)
3-1/2" diameter and capable of storing 1.44 megabytes of
information are still in common use today. They are direct linear
descendent of the original 5-1/4 floppy disk.
The most widely used derivative magnetic media in use today
is the
100 MB (megabytes) ZIP drive by Iomega. Recently introduced is a
250 MB ZIP disk, also by Iomega and usable in the same device.
There are literally dozens of variants available including 1 GB
(billion bytes) JAZ1GB and 2 GB JAZ2GB. Fewer large capacity
magnetic storage devices are installed and in use for several
reasons. First, fewer installations require portable, removable
large information storage capacities. Second, the devices and the
media used in them are expensive.
Non-removable magnetic media
So called hard disks are magnetic media storage devices
which are
not normally portable unless the are installed in a laptop
computer. They consist of stacks of flat magnetic media covered
disks interleaved with high capacity read/write heads. The disks
spin at speeds of from 4500 - 10,000 rpm as the heads scan the
disks. Hermetically sealed to prevent the entry of dust and
moisture, these devices have mean time to failure rates
approaching 100,000 hours of continuous operation. Currently
available hard drives have an information capacity range of 2.1 GB
(billion bytes)to 20 GB. Prices range from $115 to $1299 depending
upon the speed, seek time, type and capacity. In the past few
years the price/capacity ratio has done a complete flip flop with
the cost of information storage in dollars/MB becoming absurdly
cheap.
Optical storage devices
Optical storage devices are represented by the very
familiar CD
ROM music disk. The process of creating CD ROMs which contain very
large amounts of information is very similar to the process by
which music CDs are created. For large production runs, a master
disk is created by pulsing a laser light onto a mirror smooth
surface on one side of the master disk. The master is used to
press the resulting image onto the smooth surface of plastic
secondary disks. The secondary disks, the ones we purchase, are
then read in the devices we purchase by shining a low power laser
light source onto the spinning disk and reading the reflected light signal. The light
signal is translated into digital
information which can be interpreted by the computer.
Optical storage media have major advantages in that they
are not
subject to shock, resist magnetic fields, store huge amounts of
information, are inexpensive and are very portable. Their
disadvantages are they are relatively slow to yield their
information to a device, have slow seek times because they must be
read sequentially and are easily scratched. Most media of this
type is read only and cannot be rewritten or modified.
DVD(digital video disk) drives are becoming available. They
will
offer significant advantages over CD ROM media when the problems
associated with standards are resolved. Remember the problems
associated with video tape and video disks ?? DVD drives are
available but do not enjoy a universal standard format at this
point. Most will, however, read standard CD ROMs. Continued rapid
development is expected in data storage. Capacity, speed,
portability, and reliability will continue to increase by leaps
and bounds. Prices for devices and media will continue to
fall as better manufacturing methods are employed and advances in
material science are made. Usability will improve as well.
In the near future very large storage devices will be
required
just to install and maintain the huge new software programs and utilities which are on the
immediate horizon. It will be to your
distinct advantage, if you are going to purchase new computer equipment, to get the
largest hard drive and portable media drive you can afford.
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A LITTLE LIGHT ON WINDOWS
More about Clean Sweep
In the last issue we talked about Quarterdeck's Clean Sweep
and
why we recommend it. Clean Sweep is a very powerful,versatile, and
easy to use program. One of the things it does very well, and
alone is worth the price ($50 Street), is that it allows you to
very easily and effectively uninstall software you no longer wish
to keep on your hard drive. If you have Clean Sweep installed
prior to when you install your application software, and allow it
to monitor the installation, the removal of your application
software is a snap.
So you ask, why do I need special software to uninstall
programs
running in windows ? Its like this. Windows does some strange
things when it installs software. Bits and pieces of code are
scattered across your hard disk, frequently not in obvious places.
Finding where all those pieces are tucked is a job beyond human
skill. Removing them without crippling your system is even more
difficult. Some application programs have good uninstall routines
but many do not. That's where Clean Sweep comes in. Believe me,
the BF&I (brute force and ignorance) method can have messy and
unpleasant consequences.
If you want to uninstall a particular program, start Clean
Sweep.
Click on the button labeled "Uninstall Wizard" and then on
"Programs Monitored by Clean Sweep". Select the application
program you wish to uninstall. Follow the instructions to remove
the program
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Dave Cunningham is one of the principals of Software
Gallery,LLC
the developer and owner of Antiques SOS (tm) and Antiques SOS Lite
(tm). He specializes in technical issues which affect the Software
Gallery client base. Dave's special interests are Year 2000/Y2K
issues; e-commerce and its appropriate use;and time saving aspects
of technology. He has accumulated an assortment of wallpaper from
a number of fine institutions of higher learning as well as The
University of Life. The foregoing qualifies him to issue profound
mutterings, occasionally stumble into solutions to user problems
and, when necessary, cook dinner.
Sue Cunningham is also one of the principals of Software
Gallery,
LLC. She's been writing computer software professionally since
1964 and has been an antiques dealer since 1967. She's a self
proclaimed "nerd" who even had "FOXPRO" on her Pennsylvania
license plate.
Software Gallery, LLC is the latest
business venture of The
Cunninghams. Long active in the antiques world as dealers and in
software development, Sue and Dave Cunningham live and work in
Laramie, Wyoming after having been located in Denver, Pennsylvania
for many years.
More information about Software Gallery, LLC
and its products can
be found at http://www.softwaregallery.com
To subscribe to Antiques SOS eJournal
email to: subscribe_ASOS@antiques-sos.com
To unsubscribe email to: remove_ASOS@antiques-sos.com
_________________________________________
(C) 1999 Software Gallery, LLC
We encourage you to forward a copy of this issue (w/ all
copyright
notices intact) to as many antique, craft or design mall owners or
managers as you wish. This information may not be altered,
transmitted or transferred; electronically or otherwise for any
other purpose without written permission from Software Gallery,
LLC. All rights reserved.
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